New Publication: Donors value local involvement in conservation projects

New paper in PLOSONE looking at how much conservation donors value involvement of local communities in conservation projects. This was done in collaboration with Jersey Zoo. VERY unusually for a choice experiment it involves validation (using real donations to validate choices). The validation is based on visitors to the zoo being offered the chance to donate to a real conservation project in Madagascar (the advertising varied experimentally between emphasising community involvement or not). We were later able to tell (from scanning entrance tickets to the zoo) whether our interviewees had chosen to make a donation or not. There were lots of challenges with implementation (eg those on the ticket desk couldn’t always ask everyone to make the donation at busy times meaning not all the respondents to our survey had been given the option) BUT it gives some interesting results.

Fig 1